UX/UI Product Design

RK (BIT, Atheneum, Rukon, etc.)

Cases I did myself on freelance or with my team of designers.

My philosophy at work:

This freelance practice serves as a real-world demonstration of the T-shaped professional model, a concept highly popularized by Valve. The horizontal bar represents a broad cross-functional toolkit—spanning business analysis, team operations, and market strategy. The vertical bar represents deep, rigorous expertise in UI/UX and digital product design.

Operating independently allowed for a seamless pivot between high-level international business consulting, complex data engineering interfaces, and premium creative web experiences. Below are the key milestones achieved across these diverse business verticals.

Following examples:

BIT – Beam Insitute of Technology.

Role: UX/UI Design Education Program Lead

I'm helping BIT with design program as a UX/UI Design Education Program Lead. Here is their website and screen of education materials database.

Metrics and Impact.

North Star Metric: Operations. Completely set up the educational materials production process, from hiring designers and instructors to content quality control.

Key Performance Metrics:

Time to Launch: The program was launched on time thanks to clear team coordination and standardised document templates.

Document Design System: Designed a grid and guidelines for educational materials, which accelerated the team's future layout.

Metrics and Impact.

North Star Metric: Conversion to subscription and purchase ▲ x2

Key Performance Metrics:

User Error Rate: ▼ -60% Task Success Rate: ▲ до 98%

LTV ▲ +45% Retention ▲ +30%

Atheneum.

Role: Product Design & Management Consultant

I'm helping Atheneum as an Expert Designer and Manager, by consulting their international clients. Below is their website and one of the cases I did, because sometimes it's a consultation, sometimes it's design suggestions.

Metrics and Impact.

North Star Metric: Market Expansion Strategy. Developed comprehensive design and management strategies helping international firms successfully enter and adapt to new regional markets.

Key Performance Metrics:

Cross-Functional Alignment: Bridged the gap between high-level business goals and technical execution, aligning design systems with target market expectations.

Strategic Advisory: Consulted stakeholders on building scalable digital product ecosystems from the ground up.

Metrics and Impact.

North Star Metric: Conversion to subscription and purchase ▲ x2

Key Performance Metrics:

User Error Rate: ▼ -60% Task Success Rate: ▲ до 98%

LTV ▲ +45% Retention ▲ +30%

Rukon.

Role: UX/UI Designer / System Analyst

One of the companies I did project for as a self employed, I decided to show it here, because it's one of the largest cases. Rukon is a group company and I did two product designs for two sub companies: Trendmet and Gisanda.

Metrics and Impact.

North Star Metric: Cognitive Load (Data Density)|▼ Simplifying the processing of massive data sets by packaging complex multi-step flows and tables into an intuitive interface.

Key Performance Metrics:

Task Success Rate (Data Filling): ▲ Zero dead-end scenarios when entering specific scrap parameters and calculating weight.

Information Architecture: Designed database connection and filtering logic that is convenient for users' daily operations.

Metrics and Impact.

North Star Metric: Conversion to subscription and purchase ▲ x2

Key Performance Metrics:

User Error Rate: ▼ -60% Task Success Rate: ▲ до 98%

LTV ▲ +45% Retention ▲ +30%

Trendmet

Figma project is here <3

Gisanda

Role: Creative UI/UX Designer

Figma project is here <3

Metrics and Impact.

North Star Metric: User Engagement: ▲ Developed interactive and animated storytelling to capture the client's attention during the presentation of premium services.

Key Performance Metrics:

Conversion to Request: ▲ Capture forms are seamlessly integrated into the scrolling flow, motivating the user to request a consultation.

Visual Polish: Implemented a modern UI aesthetic that emphasizes the agency's status and brand reliability.